Steps to write a press release
From: Ken M.
Category: newspapers research
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A press release is the quickest and easiest way to get free publicity. If well written, a press release can result in multiple published articles about your firm and its products. And that can mean new prospects contacting you asking you to sell to them. Talk about low-hanging fruit!
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Or perhaps you want to make a really big announcement about a new partnership or an upcoming event. How do you create an informative yet compelling press release that will cut through all the noise and get your message out there? Check out the example below to see what a poor press release headline looks like. Plus, it uses random capitalization, making it look just plain unprofessional. One of the primary ways to stand out is to create a headline that instantly engages people.
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Press releases are one of the easiest ways to engage journalists and get your news story published. A press release also known as a news release is a brief document that shares something newsworthy you have done with the press and other media outlets. It is usually sent to journalists and editors who may use the information to write a news article. Note: A press release is a piece of content which is accompanied by a press release email pitching the story to the journalist — a sort of cover letter which summarizes the content in the release. Journalists and media outlets have far more reach than your business alone, so it makes sense to use press releases to garner more attention and awareness.
When running a business, whether it is located on Main Street in your town or online, publicity is essential. When a small business has little or no advertising budget, the best thing for the owner to do is to get people interested in your company. How do you do that with a limited budget?
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