How to write an executive summary of a business plan
From: John W.
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Executive Summary is the brief introduction to and summary of your business plan or case study. It should describe your business, the problem it solves, your target market, and the financial highlights. For example, if a company performs a competitor analysis before deciding whether or not to move in a different strategic direction, a business plan would be put together to articulate the findings and propose further steps. This business plan would be opened with an executive summary. Are you writing a business plan to show it to investors or bankers? Then you need to have a good executive summary.
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Writing Your Executive Summary
Executive Summary Example for an Effective Business Plan
Do you know how to prepare an executive summary of a business plan? The executive summary of a business is a concise version of your business plan. In writing a comprehensive business plan, the executive summary is as well essential as the business plan itself being that it is the first part of the plan and it serves to introduce the whole plan to investors that are willing to finance your plan. The executive summary of a business plan is an avenue for you to create a good first impression on the minds of those that will be going through your business plan, most especially investors, so it is of paramount importance that the critical aspect of the plans should be included. Most business ideas come up to solve a particular solution.
15+ Marketing Plan Executive Summary Examples – PDF, Word
It's always easier to write something if you can read an example first, so here's an executive summary example that you can use as a model for your own business plan's executive summary. For instructions and tips on how to write an executive summary for your own business plan, see Writing the Executive Summary of the Business Plan , part of the Writing a Business Plan series. The executive summary goes near the beginning of the plan but is written last.
Product and service reviews are conducted independently by our editorial team, but we sometimes make money when you click on links. Learn more. Every new and existing business should have a business plan that clearly outlines the details and goals of its organization, and perhaps the most important part of that business plan is the executive summary. An executive summary is more than just a simple introduction to your business plan. It is sometimes the only part of your business plan that your intended audience will read, so it needs to be thoughtful and comprehensive.